Smirnoff
The Client
Urbium - Latenightlondon.co.uk
The Brief
Drive customers to the website to register.
The Solution
Scratchcards were given out offline and online. The campaign ran across in-venue posters, table-top promotions, a microsite and emails encouraging people to scratch, go online, register and enter details, return to the venue to their collect prize and encourage them return to other venues. Over 12,000 prizes were claimed and ROI of 36,000 pounds.
