Grolsch
The Client
Urbium - Latenightlondon.co.uk
The Brief
To boost the Latenightlondon.co.uk database by promoting a Grolsch sponsored DJ night competition.
The Solution
A competition, with viral mechanisms in place meant the campaign had the potential to extend the brand's reach beyond registrants. In the first 3 days of the competition, there were 4340 entries into the competition - generating over 1,030 new registrations.
