Fill Your Box
The Client
Cricinfo
The Brief
Accelerate the growth of registrations and drive awareness of the Cricinfo brand amongst core cricket fans, with wider sports fans.
The Solution
A competition and viral mechanic. Nearly 7,000 users entered the competition, in turn invited over 35,000 people to join them in their box.
In total, over 2,500 new e-mail addresses were added to the database.
